#Jillian michaels workouts comparison professional
#Jillian michaels workouts comparison tv

I canвЂ™t tell you how many times I have heard things about how IвЂ™m not a real trainer or how I donвЂ™t write any of my books or workouts. You definitely have a target on your back. Michaels: Yes, but itвЂ™s par for the course.

#Jillian michaels workouts comparison professional

Paste: Is it tougher to be effective as a health and fitness professional with the added scrutiny that comes with being a celebrity? Social media allows you to have a direct connection with your audience and that converts into all mediums like gaming and radio if done correctly. Paste: In your experience, how important of a currency was your social media following in allowing you to break into radio, video games, and other uncharted territory? A brand like mine that was born in traditional media has only had such longevity because we have embraced new media via my new app, podcast, social channels and so on.

It allows the consumer to curate, cultivate, and literally program what media they ingest anyhow they ingest it. Michaels: I believe that digital platforms, social media and the like are the new frontier. Paste: How important is social media in todayвЂ™s health/entertainment industry? That said, there is far more competition in the space because of this, so standing out without buying inauthentic followers, reviews or views is more challenging. So, itвЂ™s anyoneвЂ™s game, and the playing field has been leveled. We can self-publish books via Amazon, and the list goes on. Now, anyone can start their own platform via social media channels, blogs, and podcasts. I think there will be more opportunities as the вЂњgate keepersвЂќ of the old days like network executives and retail store buyers become more and more irrelevant. Paste: Do you think it will be easier or harder for the next Jillian Michaels to break out of the pack and capture peopleвЂ™s attention and imagination? I built a team of people around me who were strong where I was not and had skill sets that I didnвЂ™t have. I made sure that the content I put out in the world was authentic, honest, and delivered results.

#Jillian michaels workouts comparison tv

Michaels: I have strategically exploited all available mediums from digital, to radio, to print, to broadcast TV in order to cater to all audiences in the ways the choose to ingest their information.

Paste: What are some ways that you proactively expanded your name value early in your career? IвЂ™d say that around 27 I began to look at how I could expand the reach of my message through a variety of platforms to build a business that provided people en masse with an affordable, accessible, effective path to their best life. Jillian Michaels: Not always, but certainly for a long time. Paste: Did you always want to be successful as a вЂњbrandвЂќ and expand beyond simply being a trainer, etc? Now with her own customizable fitness app (available at ), Jillian chatted with Paste about her career, using the media to her advantage, and where weвЂ™ll find the next Jillian Michaels. Since cementing her status as a go-to fitness personality several years ago, Jillian MichaelsвЂ™ star continues to shine, and her empire continues to grow. YouвЂ™ve seen her on вЂњThe Biggest LoserвЂќ and on just about every fitness-related magazine cover on the shelves.